A brand has just as much personality as you or me. How does it greet you? Is it cheerful, is it calm, is it excited? What values are they always talking about? Simply Organic Laundry wanted to revamp its tone on how it brings a natural side to staying clean.
Being this was "artisan" laundry powder, the approach was to bring design concepts that were as organic and hand-crafted as the ingredients put into the product. Earthy tones, natural textures, illustrative imagery.
As her brand develops, she came to us again expanding on collateral. These pieces tell the story of her organic brand that reflects the product. I wanted a waterfall tied in somewhere. They are nature's way of washing and distributing life throughout the land. I found a nice piece that actually is in one of Cuyahoga's remarkable parks, keeping an Ohio pride element in the piece, even if consumers might not realize it. But when trying to find what your values are in a brand, these FEELINGS are what come to mind with a potential client.
A quick flyer explaining the company's values and product tied in with the earthy colors and relationships to each value. Even the photos in the backdrop are tight to the story each point is making.
If you've got a story that needs to be show and less tell, give me a buzz to see what your next chapter can look like.