The Content's in the Coffee: Rebranding FEBE3

Through time, an organization might consider rebranding themselves for 3 reasons:

1)Updating the overall message/image

2)Better connecting with their target audience

3)Promoting their values as a whole. 

LCCC came to us with their entrepreneur project FEBE3 For this very reason.  Something clean and corporate to reflect a group helping startups get their footing in a positive outreach program.

With these three factors in mind, we came up with something simple, yet visually told the story about who they are.  

FEBE3's original logo. Look carefully and you'll find the 3 hidden as the cup handle. 

FEBE3's original logo. Look carefully and you'll find the 3 hidden as the cup handle. 

Coffee means a lot of things. Energy, starting your day, business refreshment... These are all great things to consider when dealing with entrepreneurs and education. Froth is an added bonus, the perks of the job, the flavor in your work. 

So when searching for the ideal photo, these elements came into play to present how FEBE3 is helping young and experienced alike share their expertise and network with each other in an upbeat environment. 

The front of the notecard for FEBE3, also the key branding image. 

The front of the notecard for FEBE3, also the key branding image. 

What I like best about this image is the froth. It's subtle, but the shape sticks out at a "ying-yang" to reflect the balance of your own business. Thus the more education, the better chance at finding success.

The logo itself is more a simple typeset, with imagery painting a broader picture. The brand is now a "corporate look" to encourage its professional and sleek mindset.

The logo itself is more a simple typeset, with imagery painting a broader picture. The brand is now a "corporate look" to encourage its professional and sleek mindset.

A leave-behind business card was also needed. These quick momentos let people know who they were and where to meet. 

So keep in mind if your brand is reflecting your values, audience, and message. Keep these 3 factors true and honest, and your organization will present itself in a strong way.