A while back we did a flyer/letter for Kovesdy Eyecare at AlphaGraphics Westlake. The premise was simple: a letter to let residents know they were new in town from an older location. Looking them up online, I saw they were a franchise of Vision Source. The website is clean and has a nice dull gold for their main color.
Naturally, I followed suit to keep the brand consistent with their franchise and tie the whole relationship together. If you're a franchise, it's important to keep your materials closely knit to your parent company. One, it's who you are. Franchises hold many benefits to entrepreneurs including a strong name and image. Adding your own identity is just as important, so their logo was the dominant element in the top right with a clean logo that was provided.
The gold gave a nice touch from the cool gray tones, giving an easy read as there were only two main colors for the eye to see. Silver and Gold? Tried and true!