We've had our fair share of working for sports organizations when it comes to design at AlphaGraphics Westlake. This one was a bit of a rush with a 1-week turnaround.
The client has an extensive resume of working with some of the best in the MLB. Now, he wants to bring that training and mentoring to a younger crowd to help them play with a pro-mindset.
The inside needed to immediately show parents how their kids can benefit with this program, including the regimen, past experience, and a proven track record with endorsements from pros.
Over the years, design has shifted its role to become more in depth with content marketing. While it's a designer's job to make something look good, understanding the content and how to craft the story is key to strengthening the design. Good design always follows the function.