Sketchbook Sunday: March 16, 2014

Digging into some later material in the final year of college, these sketches were for a mock chocolate company based in Chicago called "Passe." With Chicago's rich metropolitan history including trains, I explored art deco motifs for the logo, which followed suit with accompanying artwork. Of these logos, I explored Chicago's skyline, art deco type fonts, even including some trains to express they idea that "flavor is a journey."

passe sketchesWhile consensus liked the artistic flairs surrounding the logos, I realized the challenge would be balancing logo placement with product artwork. I kept the bottom sketch's typeface while using elements of illustrations from the middle sketch for the artwork within the products. Check out the chocolate bars by clicking here to see some of the final products.